Melani de Guzman
Social Media Manager @FreshDirect
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WORK HISTORY
Social Media Manager @FreshDirect
New York, NY, US
Achieved a 20% increase in organic social media followers within 3 months, marking the highest growth in FreshDirect’s history.• Built a thriving online community leveraging UGC, driving engagement up by 140% across Instagram, TikTok, and YouTube Shorts.• Spearheaded influencer marketing initiatives, onboarding 11+ creators to establish FreshDirect’s creator economy, driving a 70% increase in brand mentions and expanding audience reach by 1M+.• Leveraged in-house resources to create engaging educational content, including a Mallomars video reel that boosted sales by 404% and transitioned from organic to paid, driving creative performance and a 23% overall sales margin increase.
EDUCATION
Loyola Marymount University
Sociology & Performing Arts
SKILLS
ABOUT MELANI DE GUZMAN
I’m Melani (she/her), a Filipinx former Performing Artist/Movement Educator…
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