Chris Kopsachilis
Director of Creative Services @FreshDirect
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WORK HISTORY
Director of Creative Services @FreshDirect
New York, NY, US
Led brand creative across all channels, driving both customer acquisition and retention.• Directed an in-house team of designers, animators, and copywriters to deliver consistent, high-quality creative at speed and scale.• Collaborated with Marketing, Product, and Merchandising to align creative with performance KPIs.• Managed creative partners, agencies, and third-party vendors to execute 360 campaigns and activations.• Produced high-impact visuals across a range of channels, including email, SMS, push notifications, video, out-of-home, events, social media, print, and employer branding.
EDUCATION
Center for the Media Arts / Mercy College
Advertising Art & Design
City University of New York-Brooklyn College
Liberal Arts and Sciences/Liberal Studies
SKILLS
ABOUT CHRIS KOPSACHILIS
Creative Director with 15+ years of experience leading brand development, performance marketing, and full-funnel creative strategy across digital, social, print, and experiential channels. Proven success driving engagement, conversion, and revenue growth for consumer brands through integrated campaigns and cohesive visual storytelling.At FreshDirect, Time Inc, and Columbia University, I’ve led multidisciplinary creative teams—designers, writers, photographers, and videographers—to execute cross-channel campaigns spanning CRM, paid social, display, OOH, packaging, UX, and brand activations. I combine strategic insight with hands-on execution to produce creative that’s data-informed, on-brand, and built to perform.Core Competencies:• Brand Strategy & Identity Development• Creative Direction & Campaign Execution• Performance Marketing (Paid Social, CRM, Display, Direct Mail)• CPG, Retail, & eCommerce Marketing• Art Direction, Design Systems & Visual Consistency• Photo, Video & Experiential Content Production• Cross-Functional Collaboration (Product, Growth, Merchandising)• Team Leadership, Mentorship & Creative OperationsProficient in Adobe Creative Cloud, Figma, and emerging AI workflows for design, content, and automation.If you’ve made it this far—drop me a note. I’m always open to connecting with creative thinkers, builders, and brand leaders pushing what’s next.
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