Ellen M.
Performance Marketing Intern @FreshDirect
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WORK HISTORY
Performance Marketing Intern @FreshDirect
New York, NY, US
EDUCATION
Hong Kong Baptist University
Bachelor's degree, Journalism
University of Warwick
Master of Arts - MA, Digital media and culture
Columbia University
Master of Science - MS, Applied Analytics
Peking University
Summer School, Liberal Arts and Sciences, General Studies and Humanities
ABOUT ELLEN M.
I’m someone who gets genuinely excited about two things: understanding people and uncovering patterns in data. That’s why I love marketing analytics — it\'s where curiosity meets impact.From optimizing ad campaigns at FreshDirect to building predictive models and dashboards for global brands, I’ve helped marketing teams not just track performance, but understand it. Whether it\'s SQL-slicing conversion funnels or turning messy user data into clear, actionable insights, I’m all about connecting the dots between numbers and narratives.Just finished my Master’s in Applied Analytics at Columbia University, I’m especially drawn to fast-moving, data-rich environments — think tech, finance, CPG, retail, or automotive — where I can help brands reach the right audience, tell better stories, and grow sustainably.Let’s build marketing that actually makes sense—to the business and to the people it serves!
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