Meghann Foye
Lifestyle Director @Parade
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WORK HISTORY
Lifestyle Director @Parade
Developed strategy that made Parade a top-20 Google site in 3 years. Lead 6-person lifestyle team. —Built strategy and executed new travel, beauty, pets verticals—Conceived Parade.com’s Prime Day/Black Friday/Holiday Shopping strategy, generating $280K in commissions from Sept-Dec 2022, a 289% increase YOY, the success of which made case for launching central e-commerce team. Now contribute 60K+ in commissions per month. —Built new food vertical growth strategy, launched team, increased content volume from 20 to 130 stories/ month, grew traffic 401% YOY (3M PVs/ month to high of 12M PVs)—Led team to grow total Parade.com lifestyle audience across Life, Food, Health, Shopping verticals to 34M+ UVs in Jan 2024, from 23M in Sep 2022, a 47% increase—Grew top 500 stories’ average traffic in Food, Life, Health & Shopping from 40K to 100K (March 23-Sept 23 vs. Sept 23-March 24)
EDUCATION
Hamilton College Junior
Hamilton College Junior Year Abroad, Paris
Colby College
Bachelor of Arts (B.A.), French Studies and International Studies
Colby College
B.A., International Studies/French Studies
SKILLS
ABOUT MEGHANN FOYE
Meghann Foye is a notable author, award-winning editor and digital content strategist with proficiency in AI. She is currently the digital content director at Parade.com, where she has evolved the brand\'s digital platform to reach women 24-49, launched four new YouTube series and has helped grow traffic 326 percent (a high of 9.2M on ComScore) since she joined the team last year. Before joining Parade, she held editorial roles at Elle, Woman’s Day and For Me, and top-edited teams at WomansDay.com, Seventeen and Redbookmag.com. She has also spent time at Scholastic, Bauer Teen Group and Working Mother. As a freelance travel writer, she’s reported stories on destinations throughout Central America, Europe, Israel, Asia and Australia for T+L, NY Daily News and Brit+Co. In her work as a digital strategist, she’s turned around sites with declining traffic, and helped shape new business paradigms for startups and established brands, including P&G global. Throughout her career, she’s been most proud of her work in re-engineering systems for growth and success, partnering with major brands on social change initiatives and crafting the work of forward-thinking voices around women’s rights and entrepreneurship. Her work has received a Hachette Rising Star Award, Hearst Award, MIN Honorable Mention, and she was named a Top 50 Irish Power Woman of 2016. She has appeared on Today, The View and U.K.’s This Morning. She is also the author of the novel Meternity, which has been translated into four languages, optioned by Amblin Partners for television, and called \"A fresh, contemporary take on love and work, marriage and motherhood,\" by NY Times bestselling author Emily Giffin. She holds an undergraduate degree in International Studies and French Studies from Colby College and lives in Jersey City, NJ. In her spare time, she enjoys mentoring young women writers and authors. Connect with Meghann and get news updates at meghannfoye.com, facebook.com/meghannfoye, facebook.com/meternity, twitter.com/megfoye, instagram.com/meghannfoye
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