Devon Sherer

Social Director @Parade

New York, NY, US

Managed a team by overseeing day-to-day operations and long-term projects with substantial contributions to daily workflows. Crafted visually compelling graphics, logos, and visuals for daily templates, ensuring a consistent and engaging brand image. Responsibilities encompassed managing video production, including editing celebrity content and generating original assets. Optimized team efficiency by implementing streamlined workflows through Monday and Google Docs. Collaborated with the trending team to successfully expand reach on Facebook News and capitalize on emerging trends. Orchestrated content production in close collaboration with the editorial team, ensuring seamless alignment with social media and website objectives. Played a pivotal role in driving marketing campaigns, collaborating with the influencer creator team, and conducting daily data analysis to derive actionable insights. Contributed significantly to the success of Parade\'s in-person event,\'That Reality Bar.\' Achieving remarkable year-over-year growth, exceeding 100% in both social engagements and clicks.

Savannah College of Art and Design

a BFA, Advertising 2013

Savannah College of Art and Design

Bachelor of Fine Arts (B.F.A.), Advertising