Meg Nielsen

About Meg Nielsen

Independent and versatile marketing professional with a passion for branding and design…

Experience

1. Director Marketing Communications

   Big Shoulders Fund

   Sep 2023 — Present · Chicago, IL, US

   Collaborate with teams to assess business needs, implement and execute digital marketing strategy for various campaigns based on audience and goals- Serve as a content creator and designer of assets for campaigns cross-functionally- Design email templates and landing pages - Assist in the execution of marketing campaigns end-to-end, including email campaigns-Identify opportunities for audience segmentation, content creation, and automation using Marketing Cloud Account Engagement via Salesforce - Track KPIs and report on email success rates- Maintain CRM health through reporting

Education

• College of DuPage

  Professional Studies, Graphic Design

  2006 — 2007

• The University of Edinburgh

  Master of Science - MS, Design and Digital Media

• The Ohio State University

  Bachelors, English

  1997 — 2002

Skills

• Publishing
• Event Planning
• Retail
• B2b
• Direct Marketing
• E-Commerce
• Creative Writing
• Direct Mail
• Newsletters
• Web Content Management
• Brand Development
• Market Research
• Marketing Communications
• Facebook
• Social Media
• Press Releases
• Digital Media
• Illustrator
• Product Marketing
• Google Analytics
• Photoshop
• Product Development
• Indesign
• B2b Marketing
• Microsoft Office
• Graphic Design
• Account Management
• Market Planning
• Social Media Marketing
• Creative Direction
• Adobe Creative Suite
• Digital Marketing
• Marketing Management
• Email Marketing
• Trade Shows
• Blogging
• Lead Generation
• Direct Response
• Online Marketing
• Salesforce.com