Anna M.
VP, Digital & eComm | Client Partner | Builder. Fixer. Closer.
- Role
- VP of E-commerce and Digital Marketing at Beacon Wellness Brands
- Location
- Weston, MA, US
- LinkedIn followers
- 500 followers
About Anna M.
Outcome-driven executive with 20 years of experience leading customer success, digital…
Experience
VP of E-commerce and Digital Marketing
Jul 2024 — Present · Newton, MA, US
Lead e-commerce & digital marketing for Beacon Wellness Brands across a portfolio of DTC, Amazon and Retailer.com. 70% YoY Growth in Amazon Sales & 51.7% YoY Growth in DTC Revenue within just 6 months, driving strong scale performance across e-commerce channels.14%+ Incremental Revenue from Targeted Performance Media in the highly regulated and restricted sexual wellness category.Beacon Wellness Brands designs, develops, manufactures, and markets personal care (Palmperfect), beauty care (Plum Beauty), and sexual wellness devices and accessories (plusOne). Our products are currently sold in over retail locations nationwide, including Walmart, Target, CVS, Walgreens, Meijer, and Amazon, as well as myplusone.com.
Education
Isenberg School of Management, UMass Amherst
Master of Science - MS
University of Massachusetts, Amherst
Bachelor of Arts (B.A.)
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