Maxence Verstraete
Digital Marketing Specialist Emea @HOKA
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WORK HISTORY
Digital Marketing Specialist Emea @HOKA
Paris, FR
Managing digital marketing campaigns with on a strong focus on performance marketing including Paid Search and Affiliates channels- Executing paid media campaigns including creative assets coordination and ensuring alignment with campaign objectives- Owning reporting and performance analysis for the wider EMEA team, providing actionable insights to optimize campaigns- Delivering operational support during major events, including logistics, hospitality, athlete seeding and community activation.
EDUCATION
University of Paris I: Panthéon-Sorbonne
Master 1 Commerce international
Université catholique de Lille
Licence, Gestion d'entreprise
IAE Nice (Graduate School of Management)
Master 2 Marketing Entrepreneuriat et Événementiel Sportif , Sport
CEU Cardenal Herrera University
Erasmus year, Marketing international
ABOUT MAXENCE VERSTRAETE
With 5+ years of experience in the sports industry, I support brands in shaping their growth through high-impact marketing campaigns, driven by strong digital expertise and strategic project leadership across the EMEA region.I operate across the full marketing funnel — from performance channels (Paid Search, Affiliates, SEO) to brand-focused paid media environments (Paid Social, Display, OOH). I collaborate with cross-functional stakeholders to align strategy, execution, and measurable business impact.
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