Kyle McCall
Social Media Manager @HOKA
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WORK HISTORY
Social Media Manager @HOKA
EDUCATION
Lewis & Clark College
Bachelor's degree, English Language and Literature, General
ABOUT KYLE MCCALL
With over 10 years of experience in social media and content marketing, I lead HOKA’s global social media strategy, fostering a vibrant and inclusive community across platforms like Instagram, TikTok, and YouTube. My work emphasizes collaboration, driving cross-functional processes to streamline content creation and engage diverse audiences, from everyday runners to elite athletes. Previously, I was Strava\'s first Social Media hire and scaled its channels from 0 to 1. I led brand building initiatives, including the “Year In Sport,” achieving fivefold growth in page views, and producing the \"Segment Stories\" global film series with over 3.2M views.By combining creativity with data-driven insights, I am dedicated to building authentic connections between brands and their communities.
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