Mabel Lam
Public Relations @HOKA
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WORK HISTORY
Public Relations @HOKA
Goleta, CA, US
Oversee sample management of HOKA products- Creating and distributing press releases to various media outlets- Cultivating relationships with journalists, bloggers, and influencers- Organizing and managing press conferences, events, and interviews- Monitoring media coverage and analyzing results- Collaborating with internal teams to ensure consistent messaging- Handling crisis communications and managing reputation risks- Tracking and reporting on PR campaign performance
EDUCATION
Santa Barbara City College
Associate's degree
General Assembly
Full Stack Engineer Fellow
California State University, Monterey Bay
Bachelor of Applied Science - BASc
ABOUT MABEL LAM
Seasoned business marketer turned software engineer with a passion for bridging the gap between technology and marketing strategies. With a solid foundation in understanding customer needs and driving growth, I bring a unique perspective to my software engineering work.Having worked extensively in marketing/sales roles, I have a deep understanding of how technology can empower businesses to reach their target audiences effectively. My experience in crafting marketing campaigns and analyzing consumer behavior allows me to develop software solutions that align with business objectives and deliver exceptional user experiences.As a software engineer, I thrive on the challenges of designing and building scalable applications that drive efficiency, streamline processes, and enhance customer engagement. With expertise in multiple programming languages and frameworks, I have successfully developed and implemented innovative solutions across various industries.I am a continuous learner, always exploring emerging technologies and industry trends to stay ahead in this rapidly evolving field. I am driven by a strong desire to leverage my combined marketing and technical skills to develop solutions that make a significant impact.If you\'re looking for a software engineer who can bring a strategic marketing mindset to your technical projects, let\'s connect.Languages: Python, JavaScript, HTML, CSS, SQL, MongoLibraries and Frameworks: React, Express.js, Django, Jquery, Bootstrap, Semantic UI, BulmaDatabases and other: PostgreSQL, MongoDB, RESTful Routing, JSON API
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