Max Siegel

About Max Siegel

I am a CEO, sports and entertainment executive, franchise owner, and attorney with 30+ years of experience leading and transforming complex organizations at scale.I help organizations unlock growth, strengthen partnerships, and navigate high-stakes environments—whether that means driving revenue, restructuring operations, or elevating brand and cultural impact.Over my career, I’ve led national governing bodies, professional sports properties, and global business platforms—overseeing billion-dollar budgets, teams of and initiatives that expand both performance and purpose.Selected Impact• Generated $600M+ across sponsorship, media rights, events, and commercial partnerships• Scaled organizations in mature and emerging markets by identifying overlooked growth opportunities• Negotiated strategic partnerships that enhanced enterprise value, athlete experience, and fan engagementMy work sits at the intersection of business, sport, and culture. I believe these platforms can drive not only financial success, but also innovation, access, and long-term societal impact.Core Expertise• Enterprise leadership & organizational transformation• Sponsorship, media rights & revenue strategy• Corporate governance & stakeholder alignment• Talent development & high-performance cultureI lead with a simple philosophy: deliver results, build trust, and leave every organization stronger than you found it.

Experience

1. CEO

   Usa Track & Field

   Feb 2009 — Present · Indianapolis, IN, US

   Since being appointed CEO in 2012, I have led USA Track & Field through the most successful era in its history, transforming the organization into one of the world’s premier Olympic federations.Athletic Excellence • Guided Team USA to unprecedented global dominance, consistently finishing as the world’s top track & field nation at every World Championships and Olympic Games since 2012. • Expanded athlete support programs, doubling direct funding for elite athletes and implementing comprehensive high-performance systems that produced record medal counts.Financial Growth & Stability • Increased annual operating budget from ~$17M to $45M+, more than tripling revenue while building strong reserves and financial sustainability. • Generated over $600M in cumulative revenue through landmark sponsorships, media rights deals, and innovative commercial strategies. • Secured historic partnerships with Nike and other global brands, creating long-term financial stability for the federation.Commercial & Media Expansion • Negotiated a groundbreaking media rights agreement with NBC, dramatically expanding the visibility of track & field on television and digital platforms.Institutional Leadership & Legacy • Positioned USATF as a global leader within World Athletics and the U.S. Olympic movement through governance reform, transparency initiatives, and organizational alignment. • Launched initiatives in youth development, diversity, and community engagement that broadened the sport’s reach at the grassroots level. • Established a long-term vision through strategic planning that ensures stability and growth leading into the LA 2028 Olympic Games.Under my leadership, USATF has become a model for Olympic National Governing Bodies: financially sound, athletically dominant, and organizationally modernized to serve athletes, sponsors, and fans at every level.

Education

• University of Notre Dame

  Bachelor of Arts, Psychology

  1982 — 1986

• Notre Dame Law School

  Juris Doctor (Cum Laude), Law

  1989 — 1992

Skills

• Radio Broadcasting
• Event Management
• Sports
• Web Site Production
• Film
• Video Production
• New Media
• Sales
• Strategic Planning
• Advertising
• Public Speaking
• Blogging
• Sponsorship Sales
• Online Advertising
• Publicity
• Social Networking
• Social Media Marketing
• Public Relations
• Brand Management
• Fundraising
• Brand Development
• Athletics
• Facebook
• Marketing
• Nonprofits
• Sponsorship
• Entrepreneurship
• Television
• Email Marketing
• Entertainment
• Coaching
• Training
• Budgets
• Video
• A&R
• Music
• Microsoft Word
• Sports Management
• Licensing
• Business Development