Mauri Berry
Senior Vice President of Hotel Marketing @Schulte Hospitality Group
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WORK HISTORY
Senior Vice President of Hotel Marketing @Schulte Hospitality Group
Atlanta, GA, US
Lead the corporate and field hotel marketing teams across a portfolio of 200+ branded, independent, lifestyle, and luxury hotels. Oversee all facets of marketing and digital strategy, brand management, and communications to drive topline revenue and owner value across the portfolio.Key Contributions• Rebuilt the Corporate Marketing team and designed the organizational structure to scale full marketing capabilities at the field level, establishing a new Area Director of Marketing model across key U.S. regions.• Authored the business case and implementation roadmap for regionalized marketing leadership, aligning structure, scope, and resources to SHG’s broader commercial strategy (Sales, Revenue, and eCommerce).• Led the field marketing strategy development and execution for LOGE Camps and facilitated the seamless integration of Graduate Hotels into the Hilton ecosystem, ensuring brand and digital continuity.• Developed a comprehensive framework for evaluating, sourcing, and onboarding marketing partners and agencies—streamlining vendor selection, improving ROI, and elevating creative and media quality.• Led the design and execution of SHG’s Core Hotels Paid Media Pilot across Direct and OTA channels—introducing a data-led, strategic bidding approach that increased ROAS by 24% quarter-over-quarter and 14% year-over-year. The initiative established a scalable model for performance-based budget optimization now being expanded portfolio-wide.
EDUCATION
Valdosta State University
Bachelor of Fine Arts (B.F.A.), Communication and Public Relations
ABOUT MAURI BERRY
Dynamic marketing leader with expertise in omni-channel marketing strategy, planning & execution. Proven track record in delivering marketing strategies and consumer-centric solutions that drive topline performance and increase market share. Skilled at articulating clear, concise marketing strategy, challenges and achievements to C-Suite executives, regional and cross-discipline teams and owners. A leader of high-performing teams with the ability to motivate and develop others, build momentum toward common goals and gain trust and credibility. Highlights of Expertise• Digital & Direct Marketing• Public Relations & Social Media• Paid Media Management• Campaign Development & Execution • B2C and B2B Promotions• Content Marketing • Loyalty Marketing• Strategic Alliances• Strategic Planning & Analysis• Budgeting & Forecasting• Agency Management• Owner Relationship Management
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