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Senior Healthcare Strategist @OPEN Health
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WORK HISTORY
Senior Healthcare Strategist @OPEN Health
London, GB
Lead strategist on winning pitch to develop global commercial strategy for $2.3 billion respiratory brand• Wrote winning pitch and leading strategy to develop global strategic plans for rare disease brand• Led various initiatives across Pfizer\'s oncology portfolio, supporting development of omnichannel and operational excellence• Led proactive project to ideate, plan and pitch range of initiatives for Pfizer\'s 2024 planning• Supported development of approach to omnichannel excellence for Pfizer in endocrinology• Omnichannel strategy support for winning pitch for Galderma injectable aesthetics• Supported pro-bono work for charity\'s landmark conference for rare disease awareness_OPEN X Health unites deep scientific knowledge with wide-ranging specialist expertiseto unlock possibilities that improve health outcomes and patient well-being.Working in partnership with our clients, we embrace our different perspectives and strengths to deliver fresh thinking and solutions that make a difference.OPEN Health is a flexible global organization that solves complex healthcare challenges across HEOR and market access, medical communications and creative omnichannel campaigns.
EDUCATION
Wigan & Leigh College
A Levels, English Language, Business Studies, Psychology
Lancaster University
BA (Hons), Entrepreneurship with Management
ABOUT MATT LAZENBURY
Matt has spent nearly fifteen years—the past five in healthcare—working with Davids and Goliaths alike to craft effective strategy at the nexus of brand strategy, creativity, and storytelling.His unconventional mindset and uncommonly diverse experience have forged him into a veritable multi-tool of effective marketing strategy. Years of experience has conditioned him to think always from a human-first perspective, leading to highly insightful, emotional, and impactful thinking and ideas. He’s never afraid to challenge the status quo and ask, ‘Why?’ or ‘Why not?’ and prides himself on a ‘Think Different’ philosophy.Whether it’s shaping compelling brand identities, crafting targeted narratives, or designing impactful workshops, Matt thrives on transforming complex challenges into simple, actionable solutions—that work. His experience includes extensive market testing for campaigns, positioning and messaging, journey mapping to uncover novel insights, and building cohesive omnichannel plans that drive engagement through the journey.A natural storyteller and closet copywriter, he enjoys pitching fresh ideas, facilitating collaborative workshops, and fostering strong relationships across teams and clients. With a toolbox that includes Pulsar, Brandwatch, Global Data et al, and myriad generative AI solutions, he truly combines strategic thinking with a hands-on approach to deliver meaningful results.Clients—Pfizer • AstraZeneca • Galderma • Sanofi • UCB • Volkswagen • Coca-Cola • Heineken • University of New South Wales • Mirvac • University of Technology Sydney • Pearson • Hotel Café Royal • Double Oscar-Winning ActorKey expertise—• Healthcare communications (product launches, HCP education, patient campaigns)• Brand strategy (identity, essence, positioning, propositions, promises)• Creative campaign strategy• Market testing (positioning, propositions, promises, messaging, creative)• Core narrative development, comms planning, messaging architecture• Workshop design & facilitation• Customer journey mappingSkills—• Copywriting & storytelling• Pitching• Building & implementing internal process• Relationship buildingToolbox—Global Data • Pulsar (formerly Brandwatch) • Sermo • Veeva • Discover AI (linguistic analysis) • G Suite • Google Analytics • Mailchimp • SurveyMonkey • Qualtrics • Adobe CC suite
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