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Managing Editor, Global Audience Growth & Curation @BBC Studios
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WORK HISTORY
Managing Editor, Global Audience Growth & Curation @BBC Studios
Lead audience development and editorial strategy across BBC Studios.com and app platforms, expanding reach, deepening engagement and aligning content performance with business and audience growth goals across the world’s leading English-language news destination and a global portfolio spanning video, audio, podcasts and talent-led editorial• Define and execute multi-platform content and curation strategies that position BBC digital products as daily habit destinations, integrating editorial voice, product experience and audience insights across verticals including News, Sport, Business, Health & Travel• Translate audience behavior, performance data & cultural trends into actionable programming decisions, optimizing how content is surfaced and scaled across global markets and formats, from breaking news to long-form video and features• Partner with senior leadership to shape distribution strategy, content prioritization and editorial frameworks in response to real-time performance, breaking news and evolving audience needs• Identify and develop new opportunities to expand audience reach and engagement, collaborating with cross-functional partners across editorial, product and regional teams to increase impact and visibility across platforms and content types• Build and strengthen xfn and stakeholder relations to align editorial strategy with broader business priorities, ensuring cohesive execution across teams, formats and global markets• Oversee the development of newsroom tools and workflows that improve speed and accuracy, enabling rapid, high-quality content decisions across both real-time news cycles and long-form programming• Champion data-informed storytelling and experimentation, integrating testing, research and performance metrics into both short-term programming and long-term strategic planning• Lead and mentor a global team, fostering a culture of accountability, strong editorial judgment and adaptability in high-stakes publishing environments
EDUCATION
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor of Science - BS, Communication and Media Studies
UCLA Extension
Arts, Entertainment, and Media Management
SKILLS
ABOUT MATT WHITFIELD
PROFILEEditorial director, marketing strategist, product manager and creative producer experienced in developing and merchandising content, brand campaigns and news for top streaming services and media companies. Proven track record of helming industry-first innovation projects, building best-in-class editorial teams, designing global workflows and creating promotional experiences that connect audiences to content they love.EXPERTISE• Developing content, marketing and product strategies to connect with target and secondary audiences, drive engagement and foster meaningful interaction• Managing innovation and editorial projects from inception to completion, ensuring accuracy, efficiency and brand voice• Executing multi-channel digital campaigns that increase page views and drive subscriber growth• Leveraging audience analytics to optimize content cadence and improve engagement metrics• Building relationships with clients and cross-functional teams by communicating ideas effectively, adhering to deadlines and achieving collective business goals• Championing storytelling at scale—bridging creativity and analytics to connect audiences worldwideSKILLSEditorial Strategy, Digital Marketing, Brand & Title Campaigns, Project Management, Product Innovation, Content Development & Programming, Art Direction, Audience Data & Insights, Agency & Vendor Relations, Workflow Optimization, Curation & Merchandising, Metadata & Tagging, Copywriting & Editing, Cross-Functional Collaboration, Breaking News Coverage, IC & Team Leadership, SVOD Operations, Global Storytelling, A/B Testing, Talent Relations, Customer Journey, Personalization StrategyVALUESAdaptability, Creativity, Innovation, Empathy, CollaborationINTERESTSGlobal Cinema, Professional Sports, Live Music, Animal Welfare, LGBTQIA+ RightsSPARKTYPEThe Advisor + The NurturerCo-FounderWatch What Crappens (podcast)
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