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VP, Corporate and Digital Marketing @eSentire
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WORK HISTORY
VP, Corporate and Digital Marketing @eSentire
Recruited to evaluate and relaunch marketing strategy to establish high performing team to support the next phase of high growth for leading managed detection and response (MDR) provider. Responsible for brand, creative, messaging, paid media, website strategy, demand gen campaigns, thought leadership development, event marketing, new product introduction, and expansion revenue growth with existing customers. • Audited SEO and paid media strategy, hiring new digital agency to completely relaunch always on paid search, display and social. Implemented SEO focused content strategy to improve natural search performance. Launched SFDC integration for Google Adwords, implemented new tracking capabilities in SFDC. Increased paid media spend and drove over $1M in new sales qualified opportunities in the first quarter. • Worked with Warburg Pincus advisor to build new messaging framework and relaunch brand positioning – establishing new brand tone and voice as a leader in the MDR space. • Launched website relaunch project with outside agency to augment internal creative resources. Led 4 month project to completely redesign website experience featuring new messaging, revolutionary navigation experience, introducing simplified new packages and pricing improving customer experience, integrated CTAs to convert more traffic on key lead capture forms, and introducing new interactive demos and MITRE mapping tools. • Up-leveled team, hiring high performing directors and managers to lead new campaign marketing, customer marketing, and thought leadership efforts to establish necessary new demand gen programs to meet MQL and SQL targets for growth. • Built and launched new integrated campaigns targeting key industry segments with greater TAM, higher conversion rates and faster payback periods. Created campaign strategies to bring new product offerings to marketing, including new Microsoft Defender for Endpoint MDR service and O365 Email.
EDUCATION
Miami University
BS in Marketing, Spanish & Latin American Studies
SKILLS
ABOUT MATTHEW GARRETT
Accomplished digital marketing executive with experience in leading large, international…
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