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Matthew Mullin
Vice President Demand Generation @Cloudflare
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WORK HISTORY
Vice President Demand Generation @Cloudflare
San Francisco, CA, US
Marketing Demand Generation Leader focused on pipeline creation and customer retention. Skilled in identifying target markets and understanding customer needs. Developing and executing marketing campaigns that effectively generate leads, drive sales, and enhance brand awareness. Aligning marketing initiatives with business goals to contribute to company growth.
EDUCATION
University of Vermont
School, Business Administration
University of Vermont
Bachelor of Science, Marketing and Entrepreneurship
SKILLS
ABOUT MATTHEW MULLIN
As a Senior Director of Growth Marketing at Tenable, I lead a team of marketing professionals who are responsible for optimizing every online touchpoint across the buyer\'s journey for acquisition, lead conversion, and customer retention. With over 6 years of experience in marketing leadership roles, I have a proven track record of driving growth by setting long-term competitive positioning and go-to-market strategy for our core audiences, and ensuring execution through scalable systems and processes that support our growth in Sales and Marketing.I am passionate about blending technology, people, and process to create demand and deliver value to our customers and partners. I have expertise in market research, campaign and event operations, marketing infrastructure, technology, global campaigns, and digital marketing. I also define the customer experience and user experience for product launches, test new audience segments, and build playbooks and collateral for sales enablement. Additionally, I manage the website and web analytics, including SEO, lead flow, and optimization, and implement and optimize the marketing tech strategy and tech stack.
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