Julia Matthews
Business Operations & A4 Growth Leader, North America Channels @Xerox
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WORK HISTORY
Business Operations & A4 Growth Leader, North America Channels @Xerox
EDUCATION
Humber College
Postgraduate Certificate
Dalhousie University
BA
Northeastern University
Master of Science - MS
SKILLS
ABOUT JULIA MATTHEWS
I’m a strategic business leader passionate about driving growth, operational excellence, and alignment across complex organizations. In my current role leading Business Operations for Xerox’s North America Channels organization, I guide the sales management cadence, governance framework, and strategic planning processes that empower our sales leaders and partner teams to execute with focus, predictability, and impact. I oversee business governance, revenue performance, and strategic planning across the channel ecosystem, ensuring that execution is disciplined, data-driven, and aligned to our global priorities. I work closely with senior leadership to translate strategy into action and drive the organizational rhythm that underpins growth and accountability. I also lead the A4 Growth Strategy for North America Channels, overseeing a cross-functional team across sales, marketing, pricing, and operations. Together, we ensure the business is steering in the right direction to achieve our ambition to double A4 color placements, a key lever in Xerox’s broader hardware transformation strategy. I bring over a decade of experience across sales and marketing in the technology, fine art, and luxury hospitality industries. Throughout my career, I’ve been known for building strong partnerships, driving strategic programs, and helping teams execute with clarity and confidence. I’m passionate about communication, collaboration, and empowering talent to thrive in dynamic, high-performing environments. I believe that when people are clear on purpose and equipped to perform, growth naturally follows for our teams, our partners, and our business.
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