Julia Matthews

Business Operations & A4 Growth Leader, North America Channels @Xerox

Halifax, NS, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2024 — Present

Business Operations & A4 Growth Leader, North America Channels @Xerox

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EDUCATION

2011 — 2011

Humber College

Postgraduate Certificate

2006 — 2010

Dalhousie University

BA

2024 — 2025

Northeastern University

Master of Science - MS

SKILLS

MarketingSocial Media MarketingCustomer ServiceHospitalityEvent ManagementPublic RelationsSustainable TourismCorporate CommunicationsMedia Kit DevelopmentMarketing CommunicationsMedia RelationsInternal CommunicationsCommunications PlanningSocial MediaHotelsPublic SpeakingMarketing StrategyStrategic CommunicationsSpeech WritingPress ReleasesDigital MarketingCrisis CommunicationsEvent Planning

ABOUT JULIA MATTHEWS

I’m a strategic business leader passionate about driving growth, operational excellence, and alignment across complex organizations. In my current role leading Business Operations for Xerox’s North America Channels organization, I guide the sales management cadence, governance framework, and strategic planning processes that empower our sales leaders and partner teams to execute with focus, predictability, and impact. I oversee business governance, revenue performance, and strategic planning across the channel ecosystem, ensuring that execution is disciplined, data-driven, and aligned to our global priorities. I work closely with senior leadership to translate strategy into action and drive the organizational rhythm that underpins growth and accountability. I also lead the A4 Growth Strategy for North America Channels, overseeing a cross-functional team across sales, marketing, pricing, and operations. Together, we ensure the business is steering in the right direction to achieve our ambition to double A4 color placements, a key lever in Xerox’s broader hardware transformation strategy. I bring over a decade of experience across sales and marketing in the technology, fine art, and luxury hospitality industries. Throughout my career, I’ve been known for building strong partnerships, driving strategic programs, and helping teams execute with clarity and confidence. I’m passionate about communication, collaboration, and empowering talent to thrive in dynamic, high-performing environments. I believe that when people are clear on purpose and equipped to perform, growth naturally follows for our teams, our partners, and our business.

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Julia Matthews — Business Operations & A4 Growth Leader, North America Channels at Xerox in Halifax, NS, CA | Unifers