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Matt Firestone
Vice President of Business Development @Next Marketing
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WORK HISTORY
Vice President of Business Development @Next Marketing
Atlanta, GA, US
Driving new revenue opportunities for our agency, focused on new brand projects across North America; in addition to collaborating with other specialized agencies where applicable. As an independent experiential agency, we support everything from planning and executing brand activations and B2B bespoke events (including mobile tours + road shows), to sponsorship strategy and hospitality asset management —often stepping in where clients need flexible, strategic, and operational support on specific projects.For more than 30 years, Next has driven experiential and sponsorship campaigns for some of the world’s best-known brands. From supermarkets to Super Bowls, our experiential team creates live experiences that drive performance for clients of all sizes and scopes, to execute performance-driven campaigns rooted in emotion and built on insights. Our experiential solutions are not only diverse but help brands find their creative voice. From concept to production, our creative service professionals become an extension of a company’s marketing team and turn dreams into reality. Sponsorship Consulting services focus on working with brands to optimize their sponsorship investments in sports and entertainment. Next helps brands identify sponsorship investments, negotiate partnerships, develop and implement activation plans, and measure the success of the programming.Attention | Advocacy | Action. We consistently deliver for the client partners who trust Next Marketing.
EDUCATION
University of Miami
BS, Broadcast Journalism/Political Science
SKILLS
ABOUT MATT FIRESTONE
Experienced and driven sports & entertainment professional. I have 20+ years of experience working in high pressure advertising and corporate sales/marketing environments for the NHL, Live Nation, Topgolf Media, Division I collegiate athletics, sports/event marketing agencies, and SaaS.Across my roles in business development and client management, I have worked on integrated campaigns/partnerships with brands spanning a variety of sectors such as: T-Mobile, AT & T, Hertz, GOVX, Celebrity Cruises, Gilt, Godiva, Deep Eddy Vodka, PGA Tour Superstore, Movember, Audi, BMW, Toyota, Acura, Aruba Tourism, Shipt, Bacardi, Delta Airlines, Perry Ellis, Coke, Piedmont Healthcare, Georgia Natural Gas, Baptist Health, Cadence Bank, Ameris Bank, and Milagro Tequila.
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