Matthew Emery

WORK HISTORY

EDUCATION

SKILLS

ABOUT MATTHEW EMERY

I help game product leaders make numbers go up, fast.Today’s F2P game teams face two main challenges:1. Struggling to scale profitable user acquisition (LTV > CPI)2. Predicting which product & marketing efforts will best solve #1In my work with over 100 F2P clients, I’ve faced these problems many times…Today, I help clients achieve an average 80% LTV improvement in 4-6 months.This is the result of a unique process, developed and refined over 7 years, that is comprehensive, aggressive and surgical.Here’s how it works:1⃣ Business audit: Conduct a 30-factor audit of your product, marketing, analytics, and tech stack.2⃣ Data-driven, 80/20 prioritization: Surface the 10 highest-ROI opportunities for your game.3⃣ Rapid execution: Collaborate with your team to execute and measure at startup speed.4⃣ Continuous iteration: Celebrate wins, then repeat the process until your team is ready to take over.We use data from 750+ experiments and 100+ client engagements to inform the above.No guesswork here.You will focus 100% resources on the best bets; the maximum-ROI, 80/20 initiatives Most importantly, the results: 9X ARPDAU:\"Turbine strapped a rocket to our game\'s revenue efforts!” - Jon Bishop, Outright 9X ROAS:\"They go above and beyond … and feel much more like actual members of the team than ‘consultants.’” - Karl Mick, Mogul 3.7X ARPDAU: “We’ve worked with a number of monetization experts, but none of them have had the unique combination of theoretical and practical tools that Matt has demonstrated.” - Charley Price, CEO Hidden Variable 3.6X ROAS: “Turbine joined us to help with monetization and user acquisition and had immediate impact.” - Dave Simard, CEO Dandio 2.9X ARPDAU: “Turbine is very thorough and always has good data to back up their ideas” - Sean Wilson, GM, 704 Games 2.1X ARPDAU: “We needed experienced PM firepower to identify, design and fast-track critical monetization and retention work.” - Daniel Armstrong, GM Playside 2X ARPDAU:\"We loved their rigor which helped us transition to a rapid, experiment-driven dev approach.” - Michael Martinez, CEO Funcraft+38% IAP ARPDAU on Wordscapes:\"Can’t recommend Matt highly enough!\"- Carol Miu, PeoplefunCurious to learn more? Visit turbine.games/intro for a free consultation call.