Matt Grogan

About Matt Grogan

Revenue and go-to-market operating leader with 20+ years of experience in B2B/B2C revenue generation. Most effective at building, fixing, and scaling sales and customer-facing organizations in private equity–backed and growth-oriented businesses.I specialize in turning legacy or reactive sales models into disciplined, proactive revenue engines — aligning sales, sales operations, marketing, and customer experience around clear metrics, accountability, and customer trust.Most recently, I led sales and customer experience for a PE-backed manufacturing and distribution business during a period of organizational change, focusing on rebuilding structure, performance expectations, and customer confidence through data-driven systems and collaborative leadership.Across my career, I’ve: • Owned revenue organizations ranging from $70M to $90M+, spanning 70+ markets nationwide • Built, scaled, and integrated sales teams of 10 to 800+ professionals, including post-acquisition environments • Designed GTM strategies, compensation plans, operating rhythms, and dashboards that materially improved growth, retention, and EBITDA • Partnered closely with executive teams and investors to deliver measurable value creation without sacrificing culture or customer relationshipsSelected Impact • Built modern sales and performance frameworks that evolved legacy account-management models into proactive, metrics-driven revenue engines • Led large-scale commercial integrations while retaining top talent and sustaining growth • Launched national cross-sell and expansion platforms that generated double-digit incremental revenue from existing customer basesI’m most effective in roles where I can operate hands-on, work closely with executive leadership and ownership, and build commercial systems that scale beyond any single leader.

Experience

1. Founder

   Longhand Partners

   Dec 2025 — Present · Athens, GA, US

   Our mission is to help businesses create growth without creating chaos. And, most importantly, do so without taking away the unique identity of the company or its people. We take the time to understand how your business really works — your people, your processes, your day-to-day decisions. Then we identify what’s holding growth back and focus on the few things that will create real momentum.

Education

• The University of Georgia

  B.S.A, Horticulture

Skills

• Key Account Development
• Strategic Planning
• Cold Calling
• Key Account Management
• Sales Operations
• Customer Retention
• Leadership
• P&L Management
• Product Launch
• Sales Rep Training
• Customer Satisfaction
• New Business Development
• Direct Sales
• Strategic Selling
• Account Management
• Negotiation
• Market Analysis
• Sales
• Selling Skills
• Relationship Cultivation
• Lead Generation
• Competitive Analysis
• Territory Management
• Contract Negotiation
• Selling
• Business Development
• Sales Force Development
• P&L
• Qualifying Prospects
• Building Relationships
• Marketing
• Sales Process
• Pharmaceutical Sales
• Outside Sales
• Cross-Functional Team Leadership
• Marketing Strategy
• Pricing
• B2b
• Team Building
• Management