Matt Donnelly
Senior Commercial Strategy & Planning Manager @PZ Cussons
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WORK HISTORY
Senior Commercial Strategy & Planning Manager @PZ Cussons
Manchester, GB
I lead the development and execution of commercial strategy, translating long-term business objectives into clear, actionable plans that drive sustainable growth.In this role, I sit at the intersection of strategy, sales, marketing, and finance, owning end-to-end commercial planning across annual, quarterly, and long-range horizons. I use data, insight, and market understanding to shape decisions around pricing, promotions, portfolio, channels, and investment.What I do: • Own the commercial planning cycle, aligning long-term strategy with annual and in-year execution • Develop customer and channel strategies grounded in insight, performance data, and market trends • Partner with Sales to shape customer plans, JBPs, and growth initiatives • Work closely with Finance to ensure plans are value-accretive, realistic, and well-tracked • Lead scenario planning, forecasting, and performance reviews to support decision-making • Identify growth opportunities, risks, and trade-offs, making recommendations to senior leadership
EDUCATION
University of Leeds
Bachelor of Arts (BA), Business Administration and Management, General
Queen Elizabeths Grammar School, Ashbourne, Derbyshire
A Level, Economics, Physical Education, Geography
SKILLS
ABOUT MATT DONNELLY
Senior National Account Manager | John WestAs a dedicated and results-driven Senior National Account Manager at John West, I specialise in building and nurturing strategic partnerships that drive sustainable growth and enhance market presence. With over 7 years of experience in the FMCG sector, I have a proven track record of managing multi-million-pound accounts and delivering results through innovative strategies and collaborative teamwork.At John West, I focus on leveraging my understanding of customer needs and market dynamics to develop tailored solutions that not only meet but exceed expectations. My expertise in account management, market analysis, and cross-functional collaboration has enabled me to lead initiatives that enhance brand visibility and customer loyalty.
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