Mathilde Bugnand
Emea Events Associate @HOKA
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WORK HISTORY
Emea Events Associate @HOKA
Annecy, FR
Event Marketing expert through managing, developing and executing strategic event partnerships that enhance the visibility of the brand to consumers._Leading event partnership projects from planning to delivery_Partnerships activation in line with global and regional strategies, balancing brand goals with marketing and commercial objectives_Coordination with event organizers and key stakeholders (internal and external)_Cross-functional collaboration with internal teams, contractors, event staff, athletes, and brand ambassadors_Driving marketing amplification and creating engaging activation plans around event partnerships_Developing bold participant experiences _Managing the marketing budget and setting up solid reporting to track investments
EDUCATION
IAE Savoie-Mont Blanc (ex-IMUS)
Master 2, European Tourism Management
Dalarna University
Master's degree, Tourism Management
Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik
Master of Arts (M.A.), Tourismus Marketing
Bournemouth University
Master's degree, Tourism and Travel Services Management
Université Claude Bernard (Lyon I) - UFRAPS
Licence / Bachelor, Management des Organisations Sportives / Sports Management
SKILLS
ABOUT MATHILDE BUGNAND
Results-driven events and sports marketing leader with extensive experience in strategic planning, project management, and stakeholder engagement. I specialize in designing and delivering high-impact, measurable brand experiences across the sports, tourism, and live events industries.Skilled in cross-functional team leadership, budget optimization, vendor negotiation, and data-driven performance analysis, I guide projects from concept through execution to achieve ROI-positive outcomes. Known for operational excellence, I excel at process improvement, risk management, and market adaptation, ensuring on-time, on-budget delivery in fast-paced environments.An autonomous, solutions-oriented professional, I translate strategy into actionable plans and foster collaboration to meet ambitious goals. My objective is to generate tangible business value by uniting teams around clear KPIs and driving continuous improvement.
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