Mathew V.

About Mathew V.

Digital & E-Commerce / Conversion Optimization: I am a highly accomplished and mission-driven leader with extensive experience in business intelligence, A/B testing, and conversion rate optimization. My entrepreneurial mindset and USMC veteran discipline enable me to empower teams, enhance eCommerce growth, and optimize digital experiences to drive measurable results.Performance-Driven Digital Strategy: I have a proven track record of consistently exceeding benchmarks, achieving high success rates in A/B testing, and elevating conversion rates through data-backed insights. I specialize in translating complex analytics into actionable strategies that directly impact business growth and decision-making at the executive level.Team Leadership & Business Impact: I thrive in fast-paced environments, cultivating high-performing teams and solving critical business challenges. My ability to mentor, guide, and drive teams toward strategic objectives ensures sustainable growth and innovation in the digital commerce space.Technical Expertise & Optimization Tools: I leverage cutting-edge analytics and optimization tools, including Salesforce, Adobe Analytics, Monetate, Google Analytics, and Shopify, to refine customer experiences, streamline digital operations, and maximize revenue potential.Let’s connect to explore how I can contribute to your organization’s growth and excellence.

Experience

1. Sr Director of Ecommerce Analytics and Optimization

   At Home Group Inc.

   Oct 2022 — Present

   I drive data-driven decision-making and digital growth by executing cross-functional SEO initiatives to enhance website discoverability. Moreover, I analyze website performance and customer behavior, generating actionable insights that improve user engagement and conversion rates. Additionally, I lead A/B testing initiatives to optimize website elements, maximize conversion opportunities, and enhance user satisfaction.My key accomplishments to the role:• Championed personalization strategies, driving repeat engagement and revenue growth.Steered a 20-basis point year-over-year improvement in conversion rates through targeted A/B testing, personalization, and optimized product recommendations.• Reduced bounce rate by 20% by refining marketing strategies and enhancing landing page effectiveness.• Improved Return On Ad Spend (ROAS) by maximizing visitor engagement, ensuring higher conversion rates from paid traffic.• Surpassed 2024 conversion rate targets by 50 basis points through testing, personalization, and product recommendations.• Supported C-suite leadership in board meetings by preparing in-depth analytics reports, data-driven insights, and strategic recommendations, enabling informed decision-making on key digital and eCommerce initiatives.• Optimized onsite search functionality, ensuring customers find relevant products efficiently and improving overall user experience.ABOUT AT HOMEAt Home is an American big-box retail chain of home furnishing stores. Headquartered in Dallas, Texas, At Home operates 262 stores in 40 states.

Education

• Palm Beach Code School

  Web Design and Program Development, Computer Science

  2017 — 2017

• Palm Beach State College

  Associate of Arts (AA), General Studies

  2014 — 2015

• Florida Atlantic University - College of Business

  Bachelor's Degree Management Information Systems, Information Technology Path

  2016 — 2018

Skills

• Management
• Team Building
• Veterans
• Html
• One-to-One Marketing
• Sql
• A/B Testing
• Customer Service
• Reporting & Analysis
• Coremetrics Analytics
• Analytics
• Email Marketing
• Inventory Management
• Strategic Planning
• Test Planning
• Ja
• Leadership
• Personalization
• Java
• E-Commerce
• Marketing
• Jquery
• Vendor Relations
• Rich Relevence
• Competitive Analysis
• Cross-Functional Team Leadership
• Marketing Strategy
• Training
• Css
• Cross Selling
• Military Experience
• Google Analytics
• Endeca