Mary Ann Borer

Senior Copywriter @HIMSS

Crafting B2B content marketing messaging for different healthcare audience segments and tailoring it for specific communications channels (email, social, digital advertising, websites, virtual event registration, live event registration, etc.) • Writing conversion copy for client program elements: content landing pages, emails, social and digital ads (drives registrations, downloads and other marketing related outcomes) • Reviewing client-supplied marketing assets or messaging (landing pages, email, and digital and social ad copy), and providing guidance on how they should be optimized to drive performance for clients • Editing supplied marketing copy in order to achieve the best performing copy and ensure it meets HIMSS brand guidelines. • Developing copy for a/b testing and working cross-functionally across teams to analyze performance of a/b test copy and improve copy to drive marketing related outcomes (registrations, downloads, clicks, page views, engagements, etc.). • Hosting interviews, webinars and podcasts for clients as needed • Opening, assigning and tracking projects across departments using Wrike project management software