Mary Ann Borer
- Role
- Senior Copywriter at HIMSS
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Mary Ann Borer
Let me help you tell your digital health, AI, cybersecurity or healthtech brand story…
Experience
Senior Copywriter
May 2022 — Present
Crafting B2B content marketing messaging for different healthcare audience segments and tailoring it for specific communications channels (email, social, digital advertising, websites, virtual event registration, live event registration, etc.) • Writing conversion copy for client program elements: content landing pages, emails, social and digital ads (drives registrations, downloads and other marketing related outcomes) • Reviewing client-supplied marketing assets or messaging (landing pages, email, and digital and social ad copy), and providing guidance on how they should be optimized to drive performance for clients • Editing supplied marketing copy in order to achieve the best performing copy and ensure it meets HIMSS brand guidelines. • Developing copy for a/b testing and working cross-functionally across teams to analyze performance of a/b test copy and improve copy to drive marketing related outcomes (registrations, downloads, clicks, page views, engagements, etc.). • Hosting interviews, webinars and podcasts for clients as needed • Opening, assigning and tracking projects across departments using Wrike project management software
Skills
- Adobe Acrobat
- Corporate Branding
- Fundraising
- Social Media
- Microsoft Excel
- Digital Media
- Raiser's Edge
- Digital Direct Marketing
- Pay Per Click (Ppc)
- Donor Management
- Email Marketing
- SEO Copywriting
- Donor Communication
- Giftworks
- Advertising
- Corporate Communications
- Illustrator
- Adobe Creative Cloud
- Wordpress
- Non-Profits
- Trinexum
- Administrative Assistants
- Adobe Photoshop
- Writing
- Non-Profit Boards
- Newsletters
- Marketing
- Paid Media
- Non-Profit Administration
- Blogging
- Social Media Marketing
- After Effects
- Marketing Communications
- Indesign
- Nonprofits
- Brand Management
- Photoshop
- Digital Marketing
- Volunteer Management
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