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Martina Minietto
Senior Partnerships Analyst @Placemakr
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WORK HISTORY
Senior Partnerships Analyst @Placemakr
Designed the performance measurement framework for the sales team, from KPI definition to training VPs and Sales Directors, and built the Power BI dashboard that tracks all key metrics, including a dedicated new hire performance view- Built HubSpot automations and workflows that reduced manual follow-up tasks and improved CRM adoption across the sales org; implemented governance rules to ensure data integrity at scale- Produce executive-ready strategic collateral, including competitive landscapes, partner pitches, RFPs, and performance reports, with minimal revision from senior leadership- GTM Strategy: Defined campaigns, prepared and planned market visits and project-managed Sales Directors so they reach their goals - Onboarded and mentored the Partnerships Analyst, and trained Sales Directors on CRM processes and strategic tooling
EDUCATION
Confucius Institute Maastricht
Estudiante de idioma chino mandarín, idioma
Universidad Torcuato Di Tella
Executive Program: Applied Artificial Intelligence for Business, Artificial Intelligence
Universidad Nacional de La Plata
Licenciatura, Administración
ABOUT MARTINA MINIETTO
I build the revenue infrastructure that helps sales teams move faster and close more — from CRM architecture and performance dashboards to GTM strategy and sales enablement.At Placemakr, I\'ve designed the end-to-end measurement framework used to track sales director performance, built and launched a Power BI dashboard adopted across the team, governed CRM operations in HubSpot (automations, workflows, data hygiene), and developed executive-level materials, from competitive landscapes to partner-facing pitches and RFPs.I work cross-functionally with VPs and senior leadership to translate business goals into scalable processes and actionable insights. I\'ve onboarded and mentored team members, project-managed outreach for the sales team, defined campaigns for the push, and built the strategic infrastructure that accelerates deal flow.Bilingual (EN/ES), remote-first, and experienced in fast-paced international environments. I thrive in roles where strategy meets execution, and where the work I build actually moves the business.
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