Martin Woolard

About Martin Woolard

With 25+ years of direct sales and sales team management experience has provided me with the ability and passion to drive revenue directly with the end customer, including the building and managing of strategic sales teams and agency sales networks across the US. I have extensive knowledge of the lighting renovation industry (ESCO & Lighting Renovation Companies) and supported major uS manufactures in the lighting fixture, lamp, and outdoor lighting controls product categories. By educating and selling to ESCO’s, National/Key Accounts, Major Electrical Distributors and Lighting Sales Agency’s I have developed key communication skills to effectively deliver the “voice of the customer” to help improve field support capabilities, enhance current products to provide a solution for existing application hurdles and better determine future product development strategies.

Experience

1. National Account Manager

   Cree Lighting Commercial

   Sep 2024 — Present · US

   Focused on the Automotive and C&I vertical markets to grow sales in new construction and energy retrofit opportunities for LED lighting projects.

Education

• Muskingum University

  BA, Dual Major Business & History

  1985 — 1989

Skills

• Cross-Functional Team Leadership
• Purchasing
• Process Improvement
• Management
• Team Building
• Key Account Management
• Retail
• B2b
• Product Marketing
• Sales Presentations
• Supply Chain
• Manufacturing
• Leadership
• Business Development
• Lighting
• Electricians
• National Accounts
• Retail Category Management
• Energy Conservation
• Competitive Analysis
• Contract Negotiation
• Forecasting
• Continuous Improvement
• Sales Operations
• Pricing Strategy
• Account Management
• Led Lighting Systems
• Product Management
• Channel Partners
• Lean Manufacturing
• Pricing
• Trade Shows
• Inventory Management
• Strategy
• New Business Development
• Solid State Lighting
• Microsoft Word
• Sales Management
• Product Development
• Supply Chain Management