Martin Bryant
Senior Client Director @Human8
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WORK HISTORY
Senior Client Director @Human8
Manchester, GB
EDUCATION
University of Westminster
Master of Business Administration (MBA)
University of Durham
BA hons
ABOUT MARTIN BRYANT
Commercial insights leader committed to finding the best client solutions.I am a practice lead for Health and Wellbeing at InSites Consulting’s Manchester office, working with clients in this space to create long-term research programmes to get them closer to their consumers and hone their strategies. My team and I love being an extension of our clients\' teams - knowing their business inside-out and combining this with our amazing research tools to deliver actionable insight with impact.Get in touch if you\'d like to learn more about who we\'ve helped and how!I also bring my experience as KFC UK Head of Insight to influence our Food & Drink client offering.I have worked both client and agency side. I have retail and FMCG experience and have held global, European, and local roles.I am passionate about insight’s power to inspire clear-sighted strategy for business growth.I have worked with exploratory and concept optimisation qual, both ad hoc and within consumer communities for continual foundational insight. I also have experience of a wide range of quant studies including pack testing; advertising testing; NPD stage-gating; pricing studies, including conjoint; distinctive assets testing; brand and category audits, and large-scale tracking programmes.
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