Martha Gutierrez
Marketing Director @Kinedu
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WORK HISTORY
Marketing Director @Kinedu
EDUCATION
EAE Business School
Master's degree, Digital Marketing & E-commerce
SKEMA Business School
International Marketing
Tecnológico de Monterrey
Marketing
ABOUT MARTHA GUTIERREZ
As a purpose-driven marketing professional, I have extensive experience in marketing, lifecycle communications, public relations, and CX. I specialize in developing personalized go-to-market programs, CRM campaigns, and promotions across various channels such as in-app, push, email, and more, utilizing marketing automation tools like journey and flows. I leverage customer insights to improve KPIs, and constantly analyze data and perform A/B testing to create better personalized campaigns that yield superior results.
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