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Marly Ellis

Global Director, Brand, Social and Influencer Marketing @YouTube

Helena, MT, US
EMAILS
[email protected]
MOBILE NUMBERS
+13•••••••73

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WORK HISTORY

Dec 2023 — Present

Global Director, Brand, Social and Influencer Marketing @YouTube

Oversee and lead a team that manages all global brand and social and influencer marketing across YouTube including a portfolio of 38 channels across 5 products in 11 marketsResponsible for a broad discipline including brand strategy, consumer campaigns and partnerships, content & platform strategy, content creation and production, channel management, social campaign in support of OKRs, insights & reporting, influencer & creator engagement (w/ proprietary data selection model, forecasting and reporting), community management & engagement, and 24/7 crisis listening and responseManaging a data-driven influencer model across 10 global markets with proprietary selection, forecasting and reporting methodology Lead the YouTube Brand product area globally, managing annual planning, strategy, comms and consumer activations

EDUCATION

1994 — 1998

Miami University

Bachelor of Science (B.S.), Creative Writing and Journalism

SKILLS

Key Client RelationshipsAdvertising StrategyEntrepreneurshipNational Sales RelationshipsDigital Music MarketingEnergy GeneratorCreative StrategyExecutes on VisionEntrepreneurialDigital StrategySocial Media MarketingStrategic NegotiationsMarketing CommunicationsCreative Marketing SolutionsSocial MediaSports MarketingContent StrategyMarketing StrategyDrives ResultsIntegrated MarketingMobile MarketingOnline AdvertisingProduct ManagementChallenges Status QuoProduct StrategyIgnites Creative ThinkingMusic IndustryStrategic Brand PositioningDigital MediaStorytellingMarketingStart-UpsDigital MarketingExudes OptimismAdvertisingRevenue DriverExcellent Written Communication SkillsBusiness Strategy

ABOUT MARLY ELLIS

As the Global Director of Brand, Social and Influencer at YouTube, I oversee our global efforts to strengthen and grow YouTube’s brand and role in culture through social and influencer marketing, consumer campaigns, brand activations, and more. Over the past 11 years at YouTube I’ve led consumer brand campaigns and programs across consumer, creator and artist marketing showcasing YouTube’s diverse and creative communities. Prior to YouTube, I spent 13 years at ESPN. The highlight of my time there was helping to build and launch espnW, ESPN’s business for female sports fans and athletes. I started my career in digital sales at ESPN.com helping some of the biggest brands in the world connect with sports fans.

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