Marlene Hong
Product Innovation Lead @Project Management Institute
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WORK HISTORY
Product Innovation Lead @Project Management Institute
US
Product Strategy & Market Analysis: Lead product strategy development by synthesizing market research, customer insights, competitive analysis, and industry benchmarking to identify growth opportunities, define target segments, and differentiate offerings aligned to enterprise business objectives.• Product Development & Lifecycle Management: Own end-to-end product definition and execution by translating business needs into product requirements, service design, and acceptance criteria; partner cross-functionally with sales operations, marketing, finance, front/back-office teams, and program management to deliver scalable solutions through the full product lifecycle.• Go-to-Market & Performance Optimization: Enable pricing, positioning, and go-to-market strategy through data-driven insights; monitor product performance, quality metrics, and customer feedback to drive continuous improvement, portfolio optimization, and sustained revenue growth.
EDUCATION
UC Irvine
Bachelor of Arts Degree in Sociology
SKILLS
ABOUT MARLENE HONG
Strategic and highly collaborative design lead with over 10 years of experience unlocking business and customer value through human-centered innovation of products and services. I\'ve had the privilege to consult for a diverse array of sectors at global design studios including tech, healthcare, entertainment, fashion, CPG, automotive and now in-house at a purpose driven not-for-profit.
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