Mark McKeown

Digital Transformation Lead @Allwyn Lottery Solutions

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2025 — Present

Digital Transformation Lead @Allwyn Lottery Solutions

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EDUCATION

N/A

Lynbrook

High School, High School/Secondary Diplomas and Certificates

N/A

Chyron Corporation

Certificate, Infinit, Max and Maxine Computers

N/A

San Francisco State University

BA, Radio/Television Production - BA, Broadcast Communications

N/A

San José State University

MA, MA Studies, Instructional Technology

SKILLS

MultimediaOnline GamingHdtvIntegrated MarketingNew MediaStrategic PartnershipsMobile DevicesProduct ManagementUser InterfaceDigital VideoGamingProduct DevelopmentDigital TvVideo GamesUser ExperienceContent StrategyMobile ApplicationsInteractive MediaEpgIptvEntertainmentGame DevelopmentFilmWeb VideoNew Business DevelopmentInteractive AdvertisingAdvertisingMedia ProductionSoftware DevelopmentPublishingEnhanced TelevisonContent ManagementOnline MarketingMonetizationInteractive EntertainmentMobile GamesTelevisionWeb 2.0VideoMobile Content

ABOUT MARK MCKEOWN

Senior manager and leader with 20+ years’ progressive experience in delivery, product and change management for global-reach B2C and B2B corporations. Provides implementation management expertise around various business initiatives, usually within large-scale multi-region, Integration and Transformation Programmes. Operating at Senior Management to Board level whilst embedded and hands-on within the team having extensive experience of technology delivery management, data driven transformation, programme governance, stakeholder management and fostering a positive business culture. Proven track record in the development and execution of technology roadmaps, commercial strategies and delivery plans that have resulted in revenue generating and highly transactional data products, websites, apps, e-commerce, databases, knowledge and payment platforms. Bridges the communication gap between business and technology, an effective communicator with established skills in developing and managing large cross-functional tech, product, UX, marketing, finance, compliance, customer service and QA teams. Commercially aware with a broad range of tech and delivery management experience gained within high-profile, regulated environments. Holds UK Security Clearance (SC) until 2030 and UK, USA and Ireland Passports.Specialties: Data Driven Transformation, Compliance, Programme Management, Product Development, Marketing, Change Management, Business Development, Strategy Development, Sales, Salesforce Implementation, Negotiating Commercial Terms, Format Development, Cryptocurrency, Pay TV (HDTV, VOD, IPTV, EPGs and Smart TVs), Land-based and Online Gambling (Betting and Gaming), UX, User Analysis, Customer Acquisition and Retention, Content Creation, Software Development, Games Development, Content Provision, Participation TV, Development and Delivery of Trivia Quiz Questions and Free to Play Social games.

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Mark McKeown — Digital Transformation Lead at Allwyn Lottery Solutions in London, GB | Unifers