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Mark Clarke
Associate Director, North America Marketing Communications @Bavarian Nordic
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WORK HISTORY
Associate Director, North America Marketing Communications @Bavarian Nordic
Lead integrated communications and external engagement across North America, spanning commercial, corporate, advocacy, and community-focused initiatives. Drive patient-centered storytelling, partnership development, and enterprise alignment to support public-health and business priorities.• Lead public affairs and relations–aligned initiatives, partnering with advocacy organizations, public-health departments, and community leaders to expand education, improve access pathways, and elevate patient perspectives across the vaccine portfolio.• Serve as an external-facing liaison with advocacy groups, influencers, and KOLs to strengthen coalitions and advance disease-education and community engagement.• Oversee PR, media relations, and thought-leadership efforts, securing industry recognition and expanding visibility through top-tier outlets, scientific voices, and community influencers.• Direct development of public-facing and enterprise content, including videos, messaging, campaigns, FAQs, and omnichannel assets connecting science, policy, and real-world needs.• Scale and operationalize BNStudio, enabling faster, more agile creative and advocacy-aligned communications while reducing external spend and improving cross-functional alignment.• Build and activate community engagement programs, including vaccination-clinic partnerships, micro-grant initiatives, advocacy collaborations, and cultural competency-focused outreach.• Influence cross-functional strategy, translating insights and stakeholder feedback into informed commercial planning, public-health initiatives, and enterprise development.• Led communications strategy positioning Bavarian Nordic as a Prix Galien USA Award finalist for Best Biotechnology Product.
EDUCATION
Indiana University Bloomington
Bachelors, Telecommunication & Business Marketing
SKILLS
ABOUT MARK CLARKE
Strategic communications and marketing leader with nearly two decades of experience shaping narratives, partnerships, and engagement strategies across vaccines, public health, and biotech. My work focuses on connecting science, organizations, and communities in ways that strengthen trust, expand access, and translate innovation into real-world impact.I operate at the intersection of commercial and corporate communications, brand strategy, and healthcare partnerships — helping my organization bring complex science to life through clear storytelling, thoughtful engagement, and strong cross-sector collaboration.In my current role, I lead channel marketing and partnership initiatives focused on retail pharmacy and integrated delivery networks (IDNs), helping expand education, engagement, and access to vaccines addressing infectious diseases and travel health.I’m particularly passionate about bridging the gap between scientific innovation and the systems that deliver care — ensuring that strong science is matched with strong communication, trusted partnerships, and meaningful access.Areas of focus:• Strategic communications and marketing strategy • Brand and corporate narrative development• Vaccine education and infectious disease awareness• Patient and community engagement• Healthcare partnerships across retail pharmacy, advocacy, and IDNs• PR, media relations, and thought leadership• Multi-channel marketing and digital engagement• Cross-functional leadership and commercial launch excellence
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