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Mark Tee Armstrong
Executive Director of Innovation & Strategic Development @Naismith International Basketball Foundation
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WORK HISTORY
Executive Director of Innovation & Strategic Development @Naismith International Basketball Foundation
US
From the Peach Basket to Protocols\"As Executive Director of Innovation & Strategic Development at NIBF, I lead the foundation’s efforts to preserve the legacy of Dr. James Naismith while building a bridge to the future of basketball through technology, content, and community.My responsibilities include:* Leading and integrating Web3-enabled initiatives into NIBF programming* Developing tech-forward partnerships across blockchain, NIL, and sports technology verticals* Enhancing the foundation’s digital strategy to better engage global basketball audiences* Advising on the design and execution of tokenized youth funding programs and NIL platforms* Spearheading the Naismith NFT movement and its expansion into the Web3 and metaverse ecosystemThis role reflects my commitment to innovating athlete development, monetization, and global basketball infrastructure, rooted in the legacy of Dr. James Naismith and the entire history of basketball, powered by technology.
EDUCATION
Loyola Marymount University, College of Business Administration
Bachelor of Business Administration (BBA), Marketing
ABOUT MARK TEE ARMSTRONG
The Peach Basket was the original \"No Backboard\" platform. Basketball was invented…
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