Mark Sneathen

WORK HISTORY

EDUCATION

SKILLS

ABOUT MARK SNEATHEN

As a Principal at ZS, I partner with clients to drive business growth and innovation through the application of technology, analytics, and execution. My focus is on helping organizations optimize their go-to-market strategies, improve the customer experience, and achieve profitable growth.With over twenty years of leadership experience as an operator and advisor in the marketing and technology space, I bring an operator’s mindset to helping companies develop and execute growth initiatives. I have built and led high-performing teams, scaled new businesses, and delivered revenue growth across industries including consumer and durable goods, financial services, media, retail, and technology. I’m passionate about aligning strategy with execution to drive growth using technology and data.Prior to joining ZS, I served as Chief Growth Officer at Aqfer, leading sales, marketing, client success, and partnerships, where we helped marketing solutions providers build faster and operate more efficiently. Earlier in my career, I held leadership roles at Mediaocean and Nielsen, where I launched and scaled new analytics, data, and software businesses, managed P & Ls, and built high performing teams.Core Expertise Areas:• Growth Strategy, Go-to-Market Strategy & Revenue Acceleration• Customer Experience• Marketing & Advertising Technology• Data, Analytics & Artificial Intelligence• Practice Building & Leadership Development• P&L Management & Operational Excellence• Strategic Partnerships