Mark Shepherd

VP, Loyalty Program Management at IHG Hotels & Resorts

Role: VP, Loyalty Program Management at 洲际酒店集团
Location: Atlanta, GA, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Mark Shepherd

A senior leader with a track record of successfully developing strategies and products that deliver great consumer and partner experiences, driving sustainable revenue growth, building high performing teams, and leading change in a global, matrixed organization.

Experience

VP, Loyalty Program Management
洲际酒店集团
Nov 2020 — Present · Atlanta, GA, US

Education

Oglethorpe University
Bachelor of Arts (BA), Political Science & Economics
1986 — 1989

Skills

Web Analytics
Partnership Marketing
Integrated Marketing
Strategic Partnerships
B2b
Loyalty Marketing
Direct Marketing
Strategy
E-Commerce
Crm
Business Development
Digital Marketing
B2b Marketing
Lead Generation
Customer Acquisition
Competitive Analysis
Brand Management
Marketing Strategy
Database Marketing
Loyalty Programs
Market Planning
Mobile Marketing
Marketing Management
Email Marketing
Digital Strategy
Multi-Channel Marketing
Segmentation
Analytics

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