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Mark Kirby

Global Strategy Lead - Apple @OMD

Los Angeles, CA, US
EMAILS
m••••••••@omd.com
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2016 — Present

Global Strategy Lead - Apple @OMD

Los Angeles, CA, US

Mark is part of the joint Executive Team for OMD and TBWA/Media Arts Lab, that\'s dedicated to the Apple business. Responsible for overall strategic and comms planning output of OMD his role is to elevate media within creative process of Media Arts Lab. His role is not only to drive deeper integration within MAL-OMD, but also to integrate the agency into the larger marcom operation of Apple. While strategies are designed to be global, inherently human and uniquely Apple, they also need to be customized across 25 local markets.

EDUCATION

2005 — 2006

IPA - Institute of Practitioners in Advertising

Excellence in Advertising Diploma

1993 — 1996

University of Portsmouth

Bachelor of Architecture (BArch)

SKILLS

Media ResearchMedia BuyingDigital StrategyIntegrated MarketingDigital MediaCustomer InsightMarketingCreative StrategyDigital MarketingOnline AdvertisingMedia PlanningStrategyCommunications PlanningMedia StrategyInteractive MarketingMobile MarketingSponsorship

ABOUT MARK KIRBY

Mark has a relatively unique background in working in both media and creative agencies.…

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