Mark Kirby
Global Strategy & Comms Planning Lead - Apple at OMD USA
- Role
- Global Strategy Lead - Apple at OMD
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mark Kirby
Mark has a relatively unique background in working in both media and creative agencies.…
Experience
Global Strategy Lead - Apple
Oct 2016 — Present · Los Angeles, CA, US
Mark is part of the joint Executive Team for OMD and TBWA/Media Arts Lab, that\'s dedicated to the Apple business. Responsible for overall strategic and comms planning output of OMD his role is to elevate media within creative process of Media Arts Lab. His role is not only to drive deeper integration within MAL-OMD, but also to integrate the agency into the larger marcom operation of Apple. While strategies are designed to be global, inherently human and uniquely Apple, they also need to be customized across 25 local markets.
Education
IPA - Institute of Practitioners in Advertising
Excellence in Advertising Diploma
2005 — 2006
University of Portsmouth
Bachelor of Architecture (BArch)
1993 — 1996
Skills
- Media Research
- Media Buying
- Digital Strategy
- Integrated Marketing
- Digital Media
- Customer Insight
- Marketing
- Creative Strategy
- Digital Marketing
- Online Advertising
- Media Planning
- Strategy
- Communications Planning
- Media Strategy
- Interactive Marketing
- Mobile Marketing
- Sponsorship
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