Marie Mulhearn

WORK HISTORY

SKILLS

ABOUT MARIE MULHEARN

The last 15+ years have been a testament to my ability to communicate and collaborate effectively with cross-functional global teams to analyze, develop, and launch fully integrated strategies, products, events, and campaigns that have strengthened brand identity, improved reach across emerging and established markets, and maximized value across the customer journey. Driving impact and making a difference is what motivates me to work really hard to solve complex problems for global brandsUniversal Studios, ABC Entertainment, USA Network, American Licorice, NBA, Nestlé, The Wonderful Company, T-Mobile, Hasbro, American Express, and Harry Potter & Transformers’ Franchises. I am a proactive and passionate marketer focused on developing meaningful relationships with clients to understand their needs and motivations, and creating compelling business cases and documents with strong business results.In each of my roles, I have committed myself to reviewing the data, asking the hard questions, analyzing results, and empowering internal and partner teams to leverage insights to improve success of campaigns and products. As a leader, I pride myself on my willingness to take the initiative to consolidate strategies and build cases to gain approval on new opportunities.I am a curious person with a passion for learning and growing, setting goals for myself and team, and turning challenges into opportunities to achieve company goals. While I am known for getting things done, I understand that nothing gets accomplished alone. I am extremely team oriented and will support all efforts to deliver the best possible experience for brands and consumers. I have been recognized by customers, colleagues, and managers as a strategic thinker with the ability to see the big picture, dedicated professional with strong passion for my work and the things that I believe in, and as an engaging, respectful, and inclusive leader. EXPERIENCE * Marketing Strategy & Roadmap Development* Brand & Market Campaign Development / Activation* Team Leadership* New Products Development & Launch* Integrated Digital, Social, Media, Sponsorships, Experiential & Special Events Solutions* Market & Competitive Analysis* Data-Driven Decision Making* Partner & Budget Management* Contract Negotiations