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Start for FreeMariana A.
Startup Mentor @Ministry of Awesome
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WORK HISTORY
Startup Mentor @Ministry of Awesome
As a volunteer, I support building Aotearoa New Zealand’s knowledge-based economy through startup founder mentorship.
EDUCATION
Harvard Business School Executive Education
Professional Development Program of Innovation and Strategy
Interamericana - Laureate International Universities
Post-graduation, Post Graduate Program in Management
WHU – Otto Beisheim School of Management
MBA European Summer Program, The Changing Environment for International Business in Europe
Universidade Catolica de Brasília
Bachelor's degree, Business Administration and Management, General
Auckland University of Technology
Master of Business Administration - MBA
KENT Institute
Certficate III - Sydney, Information Technology
SKILLS
ABOUT MARIANA A.
I help early-stage to scaling tech startups and online businesses build foundations that supports their growth.Over the past 10 years, I\'ve led go-to-market strategies and product launches for companies like Kami, Xero, and Dell Technologies, and advised startups through Antler. I\'ve seen the same pattern repeat: founders building incredible products but struggling with the fundamentals: clear positioning, deep customer understanding, messaging that resonates, and multi-channel marketing strategies that convert.My expertise spans GTM strategy, integrated campaigns, lifecycle marketing, sales enablement, ICP and persona development, messaging and positioning, and pricing strategy. I\'ve launched AI-powered products, led global market expansions, and built scalable marketing programs across startup, scale-up, and enterprise environments.I\'m trilingual in English, Portuguese, and Spanish, which allows me to work effectively across diverse markets and teams.f you\'re a founder or marketing leader working on marketing foundations or GTM strategy, or know someone who is, I\'d love to connect. Available for remote collaboration globally with mission-driven people and companies building impactful work.
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