Maria Fernanda Brockmann

Head of Marketing @Directo

Mexico City, MX

Lead the development and execution of B2B marketing strategies, focusing on brand building and lead generation- Oversee the creation of content, including sales collateral, executive presentations, landing pages, brochures, and battle cards- Manage the company’s website development, including defining messaging, creative direction, and layout- Coordinate events and sponsor participation to ensure strong brand visibility at industry expos- Optimize the marketing budget for maximum efficiency and strategic impact.Achievements- Successfully executed a comprehensive B2B marketing strategy, significantly increasing brand awareness and lead generation- Led the revamp of the company’s website, strengthening the brand’s global presence and directly contributing 12 new clients through the site in just 8 months- Spearheaded cross-channel marketing and sales initiatives that enhanced the company’s presence and engagement across multiple platforms.

Babson F.W. Olin Graduate School of Business

Master of Business Administration (MBA), Business Administration and Management, General

Universidad Anáhuac

Bachelor of Arts (B.A.), International Business