Maria Jose Madrigal
Retail Marketing Ce Media @Amazon
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WORK HISTORY
Retail Marketing Ce Media @Amazon
Lead customer acquisition and engagement programs, partnering with Central Marketing and driving initiatives to lifecycle segments- Design, lead and implement customer experience enhancement/improvement projects- Create and analyze performance metrics and drive business decisions about future direction based on performance and ROI- Develop and execute merchandising activities, promotional events and marketing campaigns for CE / Meida (Hot Sale, Buen Fin, Holidays, Father\'s Day, BTS, etc)- Bar Raiser for Gold Box (promotions) and Content
EDUCATION
Instituto Tecnológico Autónomo de México
Master, Risk Management
OBS Business School
Master's degree, Business Intelligence
Instituto Tecnológico Autónomo de México
BS, Actuarial Science
ABOUT MARIA JOSE MADRIGAL
Actuarian with solid experience on CRM, data mining, direct marketing and strong analytics, as well as leading transformational programs, implementing CORE system changes and integration, driving business opportunities and efficiencies thru building strong relationships and decision making analytics. Results and customer oriented; proven leadership and cross functional abilities; team work and player.
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