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Maria Dafne Soares
Senior Data Designer @Itaú Unibanco
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WORK HISTORY
Senior Data Designer @Itaú Unibanco
Sao Paulo, BR
Itau Unibanco is the largest private bank in Brazil and the largest financial conglomerate in the southern hemisphere.I work in the Credit Cards area as a Data Designer whose functions are: construction and validation of hypotheses that guide the design area in creating flows; design and manage qualitative, quantitative, and ethnographic market research; collaborate in the development of product strategies combined with GA4 data analysis; construction and segmentation of audiences and personas that access the superapp; preparation of research and experiments.
EDUCATION
UFBA - Universidade Federal da Bahia
Graduation
ESPM Escola Superior de Propaganda e Marketing
Master's Postgraduate
Instituto Four
Leadership Program (Instituto Four + Ibmec)
Universidade Salvador
Graduation
ABOUT MARIA DAFNE SOARES
Hello! I\'m Maria Dafne, a black and northeastern woman driven by culture, accessibility…
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