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Margo Wickersham

Board Member @Texhealth Central Texas

Austin, TX, US
EMAILS
m••••••••@texhealthct.org
MOBILE NUMBERS
+15•••••••84

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WORK HISTORY

Aug 2024 — Present

Board Member @Texhealth Central Texas

Austin, TX, US

Developed marketing and communications strategy to increase awareness of TexHealth impact on uninsured working Texans. Successfully collaborated with CEO to earn support to expand TexHealth\'s reach from 10 counties to all 254. Passed May of 2025! and for more funding from state legislators and from private industry.* Created marketing and messaging strategy to increase awareness of the impact TexHealth makes and position the organization for growth* Led the TexHealth team to successfully implement the new strategy, including creating the content calendar for all media, including: new core messaging, new website, newsletter, social media, digital media, video, customer polls, testimonials and live events* Created sponsorships that added a new source of revenue that empowers TexHealth to help more working Texans afford insurance* Increased social media followers by 43% within 6 months* Increased newsletter subscribers by 16% within 6 months* Launched new TexHealth Youtube channel: created and posted several new videos

EDUCATION

N/A

University of North Carolina at Chapel Hill

BA

SKILLS

MarketingPpcBusiness DevelopmentDigital MarketingCustomer Relationship Management (Crm)Public SpeakingMarketing CommunicationsLeadership DevelopmentCorporate BrandingSocial Media MarketingBusiness Process ImprovementGo-to-Market StrategyProgram ManagementExecutive ManagementSolution SellingProblem SolvingCause MarketingWeb Content ManagementTeam LeadershipSalesforce.comStrategic PartnershipsLeadershipCross-Functional Team LeadershipChannelContent StrategyPragmatic Marketing CertificationMarketing StrategyStrategic AlliancesAccount ManagementManagementTeam BuildingStrategic PlanningAnalysisChange ManagementMentoringConsultative ApproachBrandingCloud ComputingWeb ContentEnterprise Software

ABOUT MARGO WICKERSHAM

Five years ago, I heard four words that changed everything: “You have bladder…

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