Margarita Vasilevski
Vice President, Performance Marketing @Scopely
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WORK HISTORY
Vice President, Performance Marketing @Scopely
Lead Performance Marketing strategy across Scopely’s Live Games portfolio, overseeing both live and upcoming (unannounced) titles- Define and execute full-funnel performance marketing strategies to drive scalable user growth, engagement, and long-term value- Partner cross-functionally with Product, Game Teams, Creative, Data Science, and Publishing to optimize campaigns and ensure alignment with business objectives- Drive analytics and measurement innovation, improving attribution, incrementality, and decision-making across the portfolio- Collaborate closely with Finance to evaluate the incrementality and ROI of marketing investments, informing portfolio-level budget allocation and growth strategy.
EDUCATION
Kyiv National Economics University
Master's degree, International Economics
ABOUT MARGARITA VASILEVSKI
VP, Performance Marketing @ Scopely | Driving High-Quality User Growth
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