Margaret Cohn
Director of Commerce @Fandom
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WORK HISTORY
Director of Commerce @Fandom
Los Angeles, CA, US
Lead the development and execution of a comprehensive commerce strategy, encompassing affiliate content, merchandise, and partner sourcing to monetize UGC-driven Fandom Wikis; consult on strategy for Fandom-owned PC gaming reseller, Fanatical- Built and manage a high-performing commerce editorial team across multiple sites within the Fandom portfolio- Manage business development, operations, and partnerships headcount- Internal SME for commerce tracking, product implementations- Design and implement data-driven content strategies using SEO research, affiliate insights, and traffic analytics, resulting in a 49% YoY increase in revenue per visit and a 26% boost in conversion rates- Launched a Deals-focused email newsletter for one of the sites and led efforts to acquire new subscribers, leading to a 38% increase in subscribers in less than 2 months- Consult in creator-led activations- Spearheaded merchandise development, oversee vendor relationships, and managed the Shopify storefront for Giant Bomb\'s video and podcasting group. Giant Bomb group was sold by Fandom group in Summer \'25.
EDUCATION
New York University
Bachelor of Arts, Art History, Journalism
General Assembly
Data Analytics
Lake Forest College
Art History, Philosophy, French
SKILLS
ABOUT MARGARET COHN
Digital product strategist & builder, affiliate expert, proponent of talking about data.
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