Margaret Shaul
Associate Strategy Director @Czarnowski Collective
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WORK HISTORY
Associate Strategy Director @Czarnowski Collective
Nashville, TN, US
Lead strategic planning and ideation for key clients and new business, integrating research and data to develop tailored approaches for trade shows, brand events, festivals and other activations- Craft inspiring creative briefs in collaboration with creative and account teams to ensure the experience aligns with strategic objectives- Develop messaging frameworks, attendee journeys and content strategies based on audience insights and market trends- Facilitate creative collaboration and ideation with clients, internal teams and agency partners- Define measurement strategy and reporting outputs to track impact and effectiveness
EDUCATION
Belmont University
Bachelor of Business Administration - BBA
Hutchison School
High School Diploma / Certificate of Arts
SKILLS
ABOUT MARGARET SHAUL
I often describe my role as \"professional problem solving\" because, honestly, that\'s what strategy is all about. Sure, it involves a good bit of research, frameworks, and Google rabbit holes, but at the end of the day, my job is to uncover a better path forward.I\'ve worked with industry-leading brands and organizations such as Johnson & Johnson, Bayer, Yelp, Missouri Division of Tourism, Kentucky Bourbon Trail and Special Olympics.I have a strategy-driven business mind but also an eye for all things creative. When you\'re in the business of selling ideas, you need to understand both. My dual background in marketing and design gives me a unique perspective on how to collaborate and communicate with different teams (and it helps me make a mean presentation deck).I think marketing stands out as one of the most creative fields in business. It’s also a team sport. That\'s why I love it. Every day, we bring a bunch of brains together to bring ideas to life. It\'s as messy as it is magical and I wouldn\'t want it any other way.
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