Find Unlimited Emails.For Free.
Discover prospects, find their business emails, and build your pipeline with Unifers.
Start for FreeMarcelo Neves Martins
Commercial Manager @Gehaka - Equipamentos para laboratórios
Signup · Get unlimited contacts
WORK HISTORY
Commercial Manager @Gehaka - Equipamentos para laboratórios
São Paulo, BR
Leading manufacturer of grain moisture testers, quality control equipment, analytical instruments, and ultra-water purifiers for the agricultural, chemical, pharmaceutical, cosmetic, and related industries.• Manage all commercial activities across multiple Business Units and market segments, developing and executing strategies that yielded over 60% sales growth.• Lead commercial analysis initiatives by implementing market analysis and RFM customer segmentation BI tools. Formulate pricing strategies and adeptly manage budgets, providing precise forecasts to optimize financial planning and resource allocation.• Leverage Business Maturity Models for sales, customer support, and marketing enablement, driving initiatives to optimize processes, enhance sales performance, and maximize revenues. This approach resulted in 35% business margin growth and fostered a proactive, results-driven commercial culture.• Employ current sales technology trends and tools, including CRM, BI, and Playbooks, to enhance sales operations and ensure a positive customer lifecycle experience and retention, resulting in 25% increase in productivity.• Develop and implement revenue growth strategies such as upselling, cross-selling, hunting and farming tactics, and expansion into new markets, territories, and product lines.• Introduction of portable NIR grain quality analysis technology and AI robots for automatic sorting of grains and seeds in Brazil.• Lead cross-functional teams and distribution channel partners in pursuing opportunities within key segments, accounts, and new product launches to broaden market reach, drive rapid adoption, and achieve significant long-term growth.
EDUCATION
FGV - Fundação Getulio Vargas
GVPec, Business Administration
Emlyon Business School
FIA International Executive Program, Master of Business Administration (MBA)
Universidade Paulista
Control and Automation Engineering
Vanderbilt University Owen Graduate School of Management
FIA International Executive Program, Master of Business Administration (MBA)
FIA Business School
Master of Business Administration (MBA), International Executive MBA
University of Cambridge
FIA International Executive Program, Master of Business Administration (MBA)
ABOUT MARCELO NEVES MARTINS
Business leader with extensive international experience in driving revenue growth, optimizing commercial operations, and establishing strong market positions while delivering long-term value across industries such as Agriculture, Cosmetics, Energy, Pharmaceuticals, Specialty Chemicals, and more. Proven expertise in commercial leadership, growth strategies, new business development, and establishing strategic partnerships. Skilled in leading Integrated Business Planning (IBP), managing P&L, and driving product and services innovation to achieve sustained competitive advantage. Results-oriented leader with a multicultural vision and strong organizational skills, who directs high-performing cross-functional teams across commercial, product management, supply chain, R&D, and customer service in a matrix structure to execute growth strategies and achieve company goals. Management and technical education from leading institutions in Brazil, USA, UK, and France. Expertise: Strategic Planning (BSC), Growth Strategies, New Business Development, Market Segmentation, Commercial, P&L Management, Portfolio & Brand Management, New Product Development, Innovation, Integrated Business Planning, Team Leadership, Customer Relationship Management (CRM), Organizational and Communication Skills, Negotiation Skills, Flexibility and Adaptability, Presentation Skills, Determined.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.