Marcella Fredericks
National Specialty Account Manager @Lacoste
Signup · Get unlimited contacts
WORK HISTORY
National Specialty Account Manager @Lacoste
National Account Manager | LacosteDriving sales growth across the West Coast and Southern regions, I manage a diverse portfolio of over 100 specialty and department store accounts, consistently expanding Lacoste’s market presence. My strategic approach has led to the successful opening of key fashion retailers, including Men’s Wearhouse, PacSun, and Revolve, contributing over half a million dollars in new business and solidifying Lacoste’s footprint in trend-driven markets.Key Achievements:*Successfully opened eight new accounts in just three months, generating over $1 million in revenue with strategic partners such as Men’s Wearhouse, Shiekh, WSS, and PacSun.*Play a pivotal role in enhancing brand visibility by securing placements in influential West Coast fashion retailers, driving significant sales momentum.*Develop impactful marketing sales tools, including compelling lookbooks, using Canva and PowerPoint, showcasing resourcefulness and providing the sales team with dynamic visual aids in the absence of company-provided resources.
ABOUT MARCELLA FREDERICKS
Award-Winning Sales Leader in Fashion Lifestyle and Sporting Goods. Passionate, driven, and results-oriented account manager with a proven track record of success across specialty and national key accounts. Recognized as the JanSport Sales Rep of the Year for two consecutive years, I bring 15+ years of expertise in the fashion lifestyle and sporting goods industry, consistently outperforming sales targets and driving double-digit growth, as seen with key accounts like Zappos, WSS and Nordstrom. I excel in high-stakes environments, leveraging my ability to identify and capture trend-setting retailers, turn around underperforming territories, and open new business opportunities. As a dynamic communicator with exceptional presentation skills, I thrive on crafting tailored strategies that elevate brand presence and drive sales. With a deep understanding of competitive landscapes and industry trends, I am a creative problem-solver known for transforming challenges into growth opportunities. My expertise extends to 3P Amazon strategies, including sales optimization, marketing initiatives, and best business practices. Specialties Include:*Strategic distribution and market segmentation *Curated assortment planning for increased revenue *Amazon 3P sales and merchandising strategy *High-impact sales presentations *Forecasting and sales reporting *Building and revitalizing key account relationships *Social media marketing and digital strategy
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.