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Product and Business Director @AsapTech
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WORK HISTORY
Product and Business Director @AsapTech
São Paulo, BR
Oversaw the entire digital product portfolio and new business development across three core verticals: Credit & BaaS, Cards and Acquiring. Strategically guided the organization\'s growth through massive product expansion, functional architecture overhaul, and market penetration- Led the strategic planning for FY \'25 and beyond by restructuring the product backlog and completely revamping the functional architecture to ensure maximum scalability for all products- Directed the overhaul of the BaaS mobile app and Internet banking platform, resulting in the addition of 50+ new functionalities for both B2C and B2B clients- Successfully negotiated and onboarded 3 new anchor clients in 2025, representing a potential expansion of 1 million+ cards. Simultaneously evolved team capacity to meet escalating client demand- Executed a comprehensive restructuring of the website and digital channels to ensure higher conversion rates and more effective marketing campaign outcomes.
EDUCATION
FIAP
Graduate School, Processes Management and Engineering for Software Development - RUP
FATEC - Faculdade de Tecnologia de São Paulo
Bachelor's degree, Data Processing and Information System
Fundação Dom Cabral
Graduate School, Business and Sustainability
SKILLS
ABOUT MARCEL SARMENTO
Experienced professional with +20 years in IT. Almost all of them in national and…
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