Marcel Minassian

WORK HISTORY

EDUCATION

ABOUT MARCEL MINASSIAN

I bring over a decade of digital performance marketing and business operations leadership to companies large and small. A veteran of biopharmaceutical / medical device, fintech, and investment services industries, I help companies transform their digital marketing strategies and operations. I have a proven track record of creating operational efficiencies through advanced solutions architecture, financial and resource management, project management overhaul, and the implementation of digital performance marketing in legacy marketing organizations. I thrive in start-ups and large corporations, and possess a strong understanding of global consumer marketing operations – having managed digital performance marketing in Brazil, Canada, Germany, Japan, Saudi Arabia, and the United Kingdom, while consulting extensively for other markets across LATAM, EMEA and APAC regions. I possess thorough, hands-on experience in multiple digital media platforms and low-cost lead generation channels, with expertise in SEM, paid social and programmatic media, email marketing, content marketing, SEO, conversion rate optimization, and UX/UI design. I enjoy leading dynamic teams to streamline business operations with the specific goals of driving paid consumer acquisition and growing market share. Expertise: Budget Management Content Marketing Copywriting & Editing Data Analytics Digital Performance Marketing Digital Media Strategy Digital Transformation Direct-to-Consumer Marketing Global Commercial Operations Marketing Operations Organization Design Paid Consumer Acquisition Project Management Public Speaking Solutions Architecture Team Leadership UX/UI Design (Web & Mobile Applications)